Tourism Growth Program in British Columbia
The Government of Canada’s Tourism Growth Program (TGP) aims to help small and medium-sized businesses, tourism organizations, and local communities to grow and develop tourism products and experiences that position Canada as a destination of choice.
Tourism drives economic development and diversification in many Canadian regions and communities.
What is the Tourism Growth Program?
Delivered by Canada’s regional development agencies, including PacifiCan, the $108 million TGP provides regionally tailored funding over three years to support communities, businesses and not-for-profit organizations in growing and developing local tourism projects and events.
The TGP contributes to the Federal Tourism Growth Strategy, which charts a course for long-term growth, investment, and stability in Canada’s tourism sector, from coast to coast to coast. The program also complements provincial/territorial programs and other federal support for the tourism sector.a
Project activities must include at least one of the following priority areas (in no order of preference):
- Support active tourism – projects that attract domestic and international visitors to participate in outdoor recreational experiences. This also includes improvements to make active tourism inclusive and accessible.
- Increase tourism benefits for communities – projects that increase visitors to smaller communities and rural areas, thereby extending the benefits of tourism in B.C.
- Support Indigenous tourism industry – projects that are either Indigenous-owned or led that improve or increase Indigenous tourism experiences, which is one of the fastest growing international segments in B.C.’s tourism market.
- Support economic, environmental and cultural sustainability – projects that support economic, environmental and culturally sustainability.
- Extend the tourism season – projects that support the development and delivery of shoulder season products.
- Complement support provided through provincial programs – projects that align with efforts across the federal government and complement provincial, regional and local programs and initiatives.
Eligible businesses can apply for interest-free repayable funding of up to $250,000 to support the growth of tourism operations. Preference will be given to projects seeking 50% or less funding from PacifiCan. The stacking limit (from other government sources) cannot generally exceed 50% of eligible capital costs and 75% for other eligible costs.
Eligible not-for-profit organizations can apply for non-repayable funding of up to $250,000 to support the growth of the tourism industry. Preference will be given to projects seeking 65% or less in funding from PacifiCan. The stacking limit may be up to 90% of eligible costs.
All non-PacifiCan sources of funding must be confirmed at time of application and start date of the project.
PacifiCan is looking to support projects that have a viable plan to produce strong economic outcomes in the tourism sector. Applicants must quantify, substantiate and later report on the following expected results that are applicable:
- Number of communities supported
- Number of project partners
- Number of jobs created
- Number of jobs maintained
- Revenue growth ($)
- Number of entities supported
- Number of visitors
HOW TO APPLY?
- The Tourism Growth Program will be accepting application from November 20, 2023 at 9:00 AM PST until February 20, 2024 at noon (PST).
- Thoroughly review the Applicant Guide before submitting. We strongly recommend that you download or bookmark the guide now for reference while completing application form.
- Access Application Portal to create application.